The slideshow below will show you some references, methodologies, and examples of my work with clients. For more details, let’s schedule a video call; it will be much more insightful! You can find a more detailed list of services and past projects below.
Your projects deserve a tailored strategy and concrete actions
For over 12 years, I have navigated the digital world with a simple goal: turning each action into tangible results. Whether you’re looking to structure a strategy, launch an ambitious project, or simply bring order to your digital priorities, that’s where I come in. At every stage, I dive into the practical side, ensuring each project progresses smoothly, without unnecessary complexity or detours.
🔍 Audit, Analysis & Digital Strategy: organizing your priorities
When things start to get a bit fuzzy, and actions pile up without real progress, it might be time to pause and gain perspective. I’ve worked with teams stuck in performance ruts due to suboptimal customer journeys, underperforming campaigns, or poorly allocated ad budgets. My role is to provide an external perspective, clarify what works, and, most importantly, offer concrete steps to optimize every lever.
What I do:
- Redesign the customer journey to remove friction points (those barriers that prevent visitors from converting into customers).
- Analyze your acquisition channels in detail to identify any roadblocks.
- Provide simple, actionable recommendations for your teams without the need for an overhaul.
Why me?
For the Berdoues Group, launching a new product with a different positioning than their traditional lines meant rethinking their web strategy. Together with the marketing team, we thoroughly analyzed the customer journey, equipping them with a roadmap, schedule, and optimizations for their new fragrance line.
Others who benefited:
- Royal Canin
- Groupe Berdoues
- EDF
- Corsica Beauty
- Portageo
🚀 Digital Team Support: strategic and operational assistance
When in-house teams are well-established but projects are piling up or specific skills are lacking to reach the next level, an external perspective can make a difference. I bring not only expertise but also immediate operational support. I quickly integrate with your teams, identify levers to activate, and work closely with managers to boost results.
What I do:
- Optimize SEO/SEA campaigns for performance (even with high budgets).
- Take charge of complex digital projects: website redesigns, sales funnels, or e-commerce launches.
- Automate and optimize your marketing processes to save time and improve efficiency.
Why me?
At Pierre Fabre Médicament, by optimizing campaign tracking and keywords, we managed to triple conversion rates for some campaigns. They had a solid foundation, but outdated campaigns and unoptimized tracking were holding back results. The intensive work with their product managers and Publicis agency paid off quickly!
Printoclock had a different need: as a pure digital player, their entire e-commerce redesign was a critical moment since their revenue depended on it. Performance had to be spot-on, and everything had to run smoothly. I supported their team to identify bugs and friction points daily using session recordings, liaising with development and customer service to resolve them within hours. The result? A fluid site in a week, a reduced call center load, and a conversion rate higher than the previous site.
Others who benefited:
- Pierre Fabre Médicament
- ServiceNow
- Locacuisines
- Printoclock
- Ommax Munich
📊 Managing Complex Projects: navigating complexity without losing focus
Have a high-stakes strategic project with tight deadlines, multiple teams to coordinate, and critical decisions to make quickly? My expertise is in keeping every puzzle piece in place, anticipating potential roadblocks, and ensuring each project phase proceeds on schedule.
What I do:
- Plan and lead complex digital projects with multiple teams and stakeholders.
- Handle stakeholders to ensure alignment and a clear overall vision.
- Manage risks and coordinate teams to keep everything on track.
Why me?
When Kreante entrusted me with managing a complex web app project for a commercial real estate client, the challenge was twofold: teams across multiple continents, tight deadlines, and an incomplete brief. Thanks to rigorous coordination, regular client workshops, and improved collaborative tools, we not only met the deadlines but delivered an app that was both technically optimized and strategically aligned with the client’s goals.
For Royal Canin Australia, I led the development of their first platform dedicated to breeders. An ambitious project involving multiple teams, with clear goals: build a new community and maximize user engagement. Through precise priority management and an in-depth understanding of brand needs, we achieved these goals while ensuring seamless team collaboration.
Other successfully led complex projects:
- Expedia (APAC region)
- Royal Canin (Australia breeder portal, first brand blog: Healthy Pets)
- Kreante: pre-development design workshops, project management, client/developer interface
- Locacuisines: e-commerce launch on Odoo
💼 Startups: structure and launch rapidly with a Lean approach
Launching a startup is an exciting journey, but it comes with challenges. Structuring ideas, testing quickly, and adjusting continuously to meet market needs is crucial. My role is to guide you through each step of this process, so you can move fast while keeping a clear direction.
What I do:
- Implement a Lean Startup methodology to test and adjust based on customer feedback quickly.
- Analyze target audiences and product positioning to maximize user adoption.
- Help structure an acquisition strategy so every euro spent has an impact.
Why me?
At a bootcamp with Ekito and Toulouse Business School for the MS Startups and Intrapreneurship program, I coached entrepreneurs over three intense days. We revisited their Lean Canvas and business model from scratch, conducted live customer interviews, and restructured their acquisition strategy. By the end of the bootcamp, each entrepreneur had a clear roadmap, concrete actions to take, and validated market fit.
With Incubateur Midi Pyrénées, I conducted digital strategy audits for several incubated startups, identifying immediate areas for improvement. I then worked with digital marketing leaders over periods of 3 to 12 months, helping them implement and launch the recommended actions. This support allowed the startups to move from theory to action while enhancing internal team skills.
Other startups and entrepreneurs supported:
- Bootcamp Toulouse Business School
- Ekito
- Incubateur Midi-Pyrénées / Nubbo
- Corsican Tech
- Hackathon Le Point
⚙️ Optimizing Internal Processes: less friction, more efficiency
Is your team spending too much time on low-value tasks? With the right tools and tailored automation, it’s possible to reduce these repetitive tasks, allowing everyone to focus on what truly matters. My role is to simplify, automate, and streamline your processes.
What I do:
- Automate repetitive tasks (with tools like Make, Airtable, Zapier).
- Implement simple and effective project management tools (Trello, Notion, Jira).
- Optimize workflows so that each team member can work more smoothly and efficiently.
Why me?
At Orange Line, we reduced administrative time by over 25% simply by automating several processes. This time savings allowed teams to focus on higher-value tasks, thus increasing their productivity.
For Pierre Fabre Médicament, the challenge was to ensure tracking across multiple projects involving 10 brands, several agencies, and internal stakeholders. The result: less frustration for product managers and agencies, projects delivered on time, information centralized for all, and less email overload!
Others who benefited:
- Pierre Fabre Médicament
- Boost Conversion
- Orange Line Sydney
Ready to maximize your results? Contact me.
You may consider a consultant the ultimate « Yakafokon » (a jack-of-all-trades who only tells you what to do), but a consultant who’s hands-on with every tool, who has wireframed, designed, coded, optimized, tracked, used, and compared numerous digital performance platforms (well beyond CMS), is one who can support your operational teams daily.
