The slideshow below will show you some references, methodologies and examples of work with my clients. To learn more about planning a video, it will be much more telling! You will find a more explanatory list of the various services and projects that have passed below.
Your projects deserve a tailor-made strategy and concrete actions
For more than 12 years, I have been sailing in the digital world with a simple objective: to turn each action into tangible results. If you're looking to structure a strategy, launch an ambitious project or simply put your digital priorities in order, that's where I'm coming in. At each stage, I put my hands in the concrete, so that each project progresses with fluidity, without heaviness or detour.
🔍 Audit, analysis & digital strategy: we put your priorities in order
When everything becomes a little blurry and actions accumulate without really moving forward, it may be time to pause and get up. I accompanied teams that found themselves blocked in their performance by a poorly optimized customer journey, campaigns that did not take advantage or poorly allocated advertising budgets. My role is to take an outside look, to clarify what works and above all to give you concrete leads to optimize each lever.
What I do:
- I think about the customer journey to eliminate friction points (those that prevent your visitors from turning into customers).
- I'm analyzing your acquisition channels in detail to see what's jamming.
- I give you simple recommendations, exploitable by your teams, without having to upset everything.
Why me?
At the Berdoues Group, the launch of a new product with a different positioning from the historical ranges meant that the web strategy needed to be rethinked. With the entire marketing team, we took the time to analyse the target's customer journey and they left with a roadmap, planning and optimizations to be put in place for their new fragrance range.
Others benefited:
- Royal Canine
- Berdoues Group
- EDF
- Corsica Beauty
- Portageo
🚀 Support for digital teams: strategic and operational support
When internal teams are already well in place, but projects are accumulating or specific skills are lacking to get a course, you need an outside look. This is where I intervene, not only by providing expertise, but also immediate operational support. I quickly integrate with your teams, identify the levers to activate and work closely with the managers to boost the results.
What I do:
- I'm intervening on your SEO/SEA campaigns to optimize performance (even on high budgets).
- I manage complex digital projects: site redesign, sales tunnels, or e-commerce launch.
- I automate and optimize your marketing processes to save you time and efficiency.
Why me?
At Pierre Fabre Medicinal, by optimizing tracking and campaign keywords, we have so far tripled the conversion rate for some campaigns. They had an excellent base, but campaigns that had not been reviewed for several years and unoptimized tracking hindered their results. The extensive work with their team of product managers and their Publicis agency quickly paid off!
Printoclock had a different need: being a pure digital player, the entire overhaul of their e-commerce was a critical moment, their entire turnover was based on it. Performance had to be at the meeting, and above all everything had to go smoothly. So I went with their team to identify the bugs and friction points with the session records and make the link with the development team and VAS to set them up within a few hours. Result? A fluid site in a week, a deengorged telephone support and a higher conversion rate than the previous site.
Others benefited:
- Pierre Fabre Medicinal
- ServiceNow
- Locacuisins
- Printoclock
- Ommax Munich
📊 Managing complex projects: navigating complexity without losing sight of the objective
Do you have a high stake strategic project with tight guidelines, several teams to coordinate, and critical decisions to take quickly? My expertise is to keep each piece of the puzzle well in place, while anticipating potential obstacles and ensuring that each phase of the project is completed on time.
What I do:
- I plan and pilot complex digital projects with several teams and stakeholders.
- I take care of the stakeholders, so that everyone is aligned and the overall vision remains clear.
- I manage the risks and coordinate the teams so that everything moves forward as planned.
Why me?
When Krante The challenge was to manage a complex web app project for a client in the real estate business, with teams scattered across several continents, tight guidelines and a still unclear specifications. Thanks to rigorous coordination, regular workshops with the client and the implementation of more effective collaborative tools, we not only met the deadlines, but delivered an optimized application, not only technically, but also perfectly aligned with the client's strategic issues.
For Royal Canine AustraliaI led the development of their first breeding platform. An ambitious project, involving several teams, with clear objectives: to unite a new community and maximize user engagement. Through accurate management of priorities and a thorough understanding of brand needs, we have achieved these goals while ensuring perfect fluidity between teams.
Other complex successful projects:
- Expedia (APAC region)
- Royal Canin (Australia breeder portail, brand's first blog: Healthy Pets)
- Krante: pre-development app design workshops, development project management, client/developer interface
- Locacuisines : launch of Odoo e-commerce site
💼 Startups: quickly structure and launch with a Lean approach
Launching a startup is an exciting journey, but sown with difficulties. You need to know how to structure your ideas, quickly test and constantly adjust to meet market needs. My role is to accompany you in every step of this process, so that you can move forward quickly, while keeping a clear course.
What I do:
- I put in place a Lean Startup methodology to quickly test and adjust according to customer returns.
- I'm analyzing target and product positioning to maximize user adhesion.
- Helps structure the acquisition strategy so that every euro spent has an impact.
Why me?
When organising a bootcamp with Ekito and Toulouse Business School for MS Startups and Intrapreneuriat, I accompanied entrepreneurs for 3 intensive days. We took their Lean Canvas and business model back to scratch, conducted real-time customer interviews, and restructured their acquisition strategy. At the end of these three days, each contractor left with a clear roadmap, concrete actions to be implemented, and a validation of their market.
With Incubator Midi Pyrénées, I conducted audits of digital strategies for several incubated startups, identifying immediate improvement points. Then I worked with digital marketing managers over 3 to 12 months to support them in setting up and launching the recommended actions. This support allowed startups to move from theory to action, while ensuring a rise in the skills of internal teams.
Other startups and entrepreneurs accompanied:
- Bootcamp Toulouse Business School
- Ekito
- Incubator Midi-Pyrénées / Nubbo
- Corsican Tech
- Hackathon The Point
⚙️ Optimization of internal processes: less friction, more efficiency
Your team spends too much time on tasks without added value? With the right tools and adapted automation, it is possible to reduce these repetitive tasks to allow everyone to focus on what really matters. My role is to simplify, automate and make your processes more fluid.
What I do:
- It automates repetitive tasks (with tools like Make, Airtable, Zapier).
- I put in place simple and effective project management tools (Trello, Conception, Jira).
- I am optimising workflows so that each team member works more smoothly and efficiently.
Why me?
At Orange Line, we managed to reduce the time spent on administrative tasks by more than 25% simply by automating several processes. This time saving allowed teams to focus on tasks with higher added value, thereby increasing their productivity.
For Pierre Fabre MedicinalThe challenge was to monitor the multiple projects through 10 brands, several agencies and internal contacts. Result: less frustrated product managers and agencies, projects delivered in time and time, centralized information for all and more in mailboxes!
Others benefited:
- Pierre Fabre Medicinal
- Boost Conversion
- Orange Line Sydney
You're ready.·e to maximize your results? Contact me.
A consultant, you may consider it the top of the Yakafokon, of course. But a consultant who has already put his hands in all the tools, who has already wireframed, signed, coded, optimized, tracked, used and compared many platforms (far beyond CMS, many digital performance tools), he is a consultant who knows how to support your operational teams on a daily basis.
